While Physicians Compete for Patients in Many Markets, Dayton, Ohio,Physicians Fill Area Quick-Clinic Void with Kroger Partnership, According toReports from HealthLeaders-InterStudyNASHVILLE, Tenn., April 30 /PRNewswire/ -- HealthLeaders-InterStudy, a leadingprovider of managed care market intelligence, reports that while retailquick-care clinics are growing in popularity across the country, they have nottaken off in the Dayton, Ohio, market at the same rate. However, according tothe recent Dayton Market Overview, Dayton-area physicians with PremierHealthNet are filling the market's void by partnering with the Kroger grocerystore chain to open Premier ExpressCare clinics throughout the Dayton market."Quick-care retail clinics are found in most markets, and largely run byretailers such as CVS and Walgreens, so it's not as common to see a physiciangroup involved at the level we are seeing in Dayton. In fact, even Kroger hasits own brand of convenience clinics," said Christian Bottorff, market analystwith HealthLeaders-InterStudy. "Because primary-care physicians are oftencompeting with these retail clinics for patients, it makes sense that thesedoctors are entering the convenience-care market to diminish losses in theirpatient population.

We're also seeing this trend take off in markets like DesMoines and Scranton."According to the recent Cleveland Market Overview, retail clinics have asizeable presence in Cleveland, where the economic downturn and the generalshift toward consumer-driven health plans has created a favorable environmentfor such quick-care outlets. As retail clinics gain traction and competitionfor patients increases, physician groups in Cleveland may be forced toconsolidate or join health systems."While retail quick-care clinics continue to grow across the board, thesituations in Dayton and Cleveland demonstrate that how they grow and theimpact they have may differ from market to market," said Carolyn McMeekin,director of Market Overview analysis. "For companies looking to develop amarket-specific sales strategy, our Market Overviews provide insights thatdrive understanding of local influencers, which are essential to a successfulstrategy."Why Pharmaceutical Companies Need Market OverviewsMarket Overviews provide a detailed analysis of local healthcare marketdrivers in 87 of the nation's most dynamic metro areas, allowingpharmaceutical executives to quickly gain local area expertise. Each reportprovides local-level insights into: health systems and hospitals, physicians,health plans, Medicare/Medicaid, pharmaceutical environment, legislation andemployers. About HealthLeaders-InterStudyHealthLeaders-InterStudy, a Decision Resources, Inc. company, is theauthoritative source for managed care data, analysis and news.

For moreinformation, please visit Decision Resources, Inc.Decision Resources, Inc. is a cohesive portfolio of companies that offersbest-in-class, high-value information and insights on important sectors of thehealthcare industry. Clients rely on this analysis and data to make informeddecisions Please visit Decision Resources, Inc. at company, brand or product names contained in this document may betrademarks or registered trademarks of their respective holders.For more information, contact:Lisa Osgood Elizabeth MarshallHealthLeaders-InterStudyDecision Resources, SOURCEHealthLeaders-InterStudyLisa Osgood of HealthLeaders-InterStudy, +1-781-296-2606, ;or Elizabeth Marshall of Decision Resources, Inc., +1-781-296-2563,.